We were approached by the owners of TiLife to develop their identity and create a wholistic brand. It was determined that the binding factor of all sport is camaraderie which translated into the almost tribal icon that was developed. The icon represents the three disciplines of any triathlon - Swim, Bike, Run - which in turn translated into the slogan.
This approach was utilised throughout the development of the brand and advertising by using dynamic and energetic colours, hard-working and resillient interior spaces and visually powerful advertising.
