Bahrain's Economic Development Board (EDB) approached us to develop a new set of collateral and brand applications for their VIP hall at the 2015 Bahrain F1. The branding and design was based on the architecturally inspired arabic pattern that was developed for their expo stand in China. The patterns and colours were used in conjunction with recognisable elements from a Formula 1 racing car. The outcome was a unique and effective amalgamation of the sport and the EDB brand.

For the season's greetings digital emailer, the secondary patterns were used along with the main pattern to create beautiful and memorable event specific visuals.