Sponsored and promoted by the Riffa Golf Club and community, Albasta Market is a local market that offers small to medium enterprises to market, sell and showcase their products at a grassroots level and directly to the public. The focus of the quarterly event is mainly to promote local crafts, produce and cuisine. I opted to develop an retail and craft-based identity that reflected on a Bahraini craft.
To celebrate the collaborative and community based spirit of the event i chose to reflect the art of palm leaf weaving within the icon and modern and bright natural colours throughout the brand. I also opted for the use of recycled, natural and bio-degradable materials to be used in the marketing material and collaterals and wherever possible.