Bahrain's Economic Development Board (EDB) approached us to develop a new set of collateral and brand applications for their VIP hall at the 2015 Bahrain F1. The branding and design was based on the architecturally inspired arabic pattern that was developed for their expo stand in China. The patterns and colours were used in conjunction with recognisable elements from a Formula 1 racing car. The outcome was a unique and effective amalgamation of the sport and the EDB brand.

For the season's greetings digital emailer, the secondary patterns were used along with the main pattern to create beautiful and memorable event specific visuals.

Since having worked on various KFH projects over a period of four years, i was involved with and responsible for various aspect of their creative marketing and conceptual advertising campaigns. From product branding to advertising, design and concept illustration. This section only showcases a small variety of creative works developed for the client.

In Conjunction with Benefit & the Central Bank of Bahrain, a first of it's kind money transfer service in the Middle-East and Bahrain was launched. With a beautifully crafted campaign that showcased the essence of the Fawri service, namely speed, the launch campaign for Fawri, Fawri+ and Fawateer - Transfer your money... Faster was successfully created across multiple channels. This included promotional online and cinema videos, press, digital, and various social media channels.

In 2015, ArtBahrain aimed to provide the Kingdom’s ultimate platform for global artists to exhibit their work while shining the spotlight on local talent.

The event provided local art aficionados of all backgrounds an unparalleled opportunity to engage their artistic senses and interact with numerous inspirational masters of the art world.

To create the identity for this event, the art of contemporary Arabic calligraphy with modern latin was combined to reflect the essence of the event. The scope of work covered everything from the identity, website, branding and event collateral to social media platforms etc. The logo was praised by Her Royal Highness Princess Sabeeka Bint Ibrahim Al Khalifa, Wife of the King of Bahrain and patron of the event, as well as the organisers, artists and the visiting public alike. 

The final roll-out was enormous so i've only included a few pieces to summarise the identity, brand, publications and collaterals.

On 16 March 2016, the Best Bahraini Brands Award was awarded for the ArtBahrain brand and execution. 

During the development phase of the Education City Golf Club’s facilities outside Doha, Qatar, I was tasked with developing the brandmark for a signature restaurant attached to the clubhouse. The name and design reflects golf as a sport and the clean and crisp custom wordmark enhances the prestige that is associated with the game.

To celebrate 10 years of racing in Bahrain and reflect certain key aspects of the Bahrain Formula 1, two different concepts were illustrated. The first was based on the details and the beauty of the cars themselves with reflections of activities and offered at the event. The second idea visualises the unique aspect of the race, namely that the bahrain F1 (at the time) was the only desert race in the F1 circuit.

As the lead creative for the Bahrain Islamic Bank, multiple launch campaigns, mini advertising campaigns and social media marketing creative concepts were developed and executed over a period of a year. Based on a newly developed advertising and marketing look and feel, the campaigns always reflected the forward thinking, technology driven ethos of BiSB.

Seef Properties needed a new modern and contemporary look to put them in par with their competition. A modern, almost futuristic icon that resembles the first letter of the word SEEF in Arabic was developed. The icon tastefully borders on futuristic and architectural but still retains it's elegant corporate feel, especially when treated with special production techniques.

Elham Law required a 'fly-on-the-wall' approach to their images. This was achieved by using the natural light in their premises with only minimal generated light to lift shadows and dark spots. The website was developed to be easily adapted in the responsive context, without losing the EAH Law brand identity.

To communicate NBB's commitment to CSR and Bahrain, an emotional photographic approach was taken in developing their annual report. With the use of beautifully crafted, Bahrain relative imagery and a clean and precise grid, a successful publication (and visual language) was unknowingly created which reflects in all their marketing materials to-date.

Menatelecom required an update to their 4G LTE Campaign Brand and communication. A concept was developed that humanised people’s digital devices and emphasised the additional effort they will have to put in to handle the neck-breaking speeds of 4G LTE. Pushing the devices to their physical limits to keep up. Some exercise will be needed…

To create awareness of their new products and introduce their services and brands to the younger more dynamic market, Menatelecom tasked me to develop a vibrant and street-savvy campaign that would stand out amongst the already saturated telecoms industry in Bahrain. The results was the colourful and punchy 'Gimme Bytes' campaign that created chatter across social media and amongst the youth.

During the construction of the new mall in Muharraq, Bahrain, Seef properties requested an annual report that showcased the progress as well as their current properties in Bahrain. Based on clean grids, smart photography and intelligent infographics, an annual report concept was developed that was utilised with minor updates for two consecutive years.

In 2013 i developed a dynamic and interesting character based campaign for Menatelecom Bahrain. The Concept behind the campaign and characters was that each device or service was catered for different types of individuals. The cute and humane characters represented different devices offered by Menatelecom. The campaign was to be brought to life with interesting activations on various social channels and in social spaces across Bahrain.

The idea behind this TVC / Cinema ad was to put the human touch of Bahrain Post in focus. Along with the development of the new slogan - Always Working, Always for you - this emotional take on Bahrain's postal service created awareness of all their services with subtle motion graphics and touching human scenarios.

For the release of Menateleco’s 4G LTE service, a dynamic message and overall TTL campaign look was developed to capture the more of everything concept which highlighted the improved performance across all your devices and digital activities.

Hawar Island is a sleepy little island boasting a rustic hotel for visitors and is also a protected, natural haven for indigenous plants and animals. A simple yet unique symbol was developed that represents the tranquility, nature, style, grace, relaxation and the island itself by utilising a stylised monograph of a graceful, indigenous cormorant resting on a branch.

As a long-running client (since 2006 to date), AGA Gulf Roof, Bahrain Plumbing and Gulf Shade have allowed me to develop their Gulf operations marketing materials and brands. For AGA Gulf Roof, a new and refreshed identity and company profile was developed which reflected their commitment in their business arena in the gulf to quality, workmanship and deliverability. My photographic styling focused on specific aspects, people and sequences of their products and their applications. It also emphasised their committed and skilled workforce which put a human touch to an otherwise faceless industry.

In 2015, the Gulf Sports Expo came to Bahrain and a modern, clean, sporty and edgy event brand and supporting collateral was developed. The use of modern colours and dynamic black and white, isolated visuals of athletes in action in their various disciplines gave focus to a variety of sports and reflected their dynamic nature.

To improve traffic to and awareness of BNI’s products, services and offerings, I geared the tactical integrated campaign in such a way that all the consumer facing (press, outdoor, ambient, radio) advertising directs the reader straight to the website.

Once they visit the website, visitors will be introduced to competitions, special insurance packages, an information application for mobile devices, a game and social media channels for which they have to register. Providing BNI with a valuable potential customer database.

The press, outdoor and radio ads will carry the main campaign messaging while the ambient channels will be used to continue raising awareness about BNI’s innovative services.

The Overall Creative
In the main campaign creative, I addressed the products and special packages offered by BNI. I focussed on the unique selling proposition and added benefits received when purchasing your main insurance policy.

The visual shows the main or master policy and the ‘add-on’ policy as a seamless unit (package) whereas a paper cut-out gives a feeling of customisation and flexibility. With the additional use of interesting production techniques in print media, I reflected BNI’s commitment to innovation within the insurance sector. The physical interaction with the ad, also creates a more memorable experience for readers.

Re-enforcing Service Delivery and Innovation
To continue raising awareness about BNI’s cutting edge and innovative service delivery channels, I opted for an ambient approach that will run hand-in-hand with the main campaign message. This interesting campaign acts as a more direct and innovative street level point of communication.

The delivery vehicle (pillows in this case) in turn represents protection, trust and peace of mind, whereas the messaging is direct and talks about the service delivery platforms.

The Website
The website is used to immerse customers into the world of BNI. It acted as a springboard to the BNI network of products & packages, services, games, social campaigns, competitions, app etc., for which they have to register. This instantly captures their contact details directly into the BNI database for further business development.

Campaign messaging, special packages and services as well as notifications are introduced utilising the top banner and smaller call-outs on the page.

The Instagram Page
The Instagram page hosts a photo competition showcasing individuals with their favourite thing insured by BNI. Likes and comments are shared, and on a quarterly basis, BNI selects the photo with the most likes and awards a prize (Free Insurance for a year).

Winners are announced across the whole BNI social network (Facebook, Instagram, Twitter etc.) and are also published in newspapers as an added PR benefit.

The Mobile Game
In our game, visitors are immersed even more into BNI. To play the game, the user has to register, again collecting valuable contact information for BNI.

The main idea behind the game is to avoid obstacles by swiping them away. This is representative of how BNI ‘swipes away’ the worries of dealing with an accident or insurance claims. Between levels, a screen appears with a congratulations message and the score. High scores are posted to the BNI Facebook page and weekly high- score prizes or giveaways are won. On each level screen, products and services are promoted and the campaign message is re-enforced.

The levels scenarios are in line with the products offered by BNI, for example: 

Level 1: Driving - Car Insurance
Level 2: House - Home insurance
Level 3: Aeroplane Flying - Travel Insurance
etc.

The Info App
The info app contains general information about products, services, branch locations etc. Users can read about the various products and services and request an insurance quote directly from the app. The app also introduces the latest package deals and have video testimonials of satisfied BNI customers.

The Facebook Page
The Facebook page acts as the announcement and ‘PR’ centre for BNI. The games, competitions, notifications, products and services are introduced and promoted along with Information about game high-scores and the Instagram competition winners. The Facebook page drives traffic to all BNI’s digital channels and provide BNI with the chance to collect more valuable potential customer contact details.

A corporate identity was developed for the Bahrain Bourse to update, refresh and modernise their public image and indicate Bahrain role in the global financial markets. The icon visualises Bahrain as the centre of the global stock exchange markets, filling the gap between the East and West with clever use of arrows and the red diamond representing Bahrain.

Bahrains lead agricultural and livestock event, Maraee, required a subtle yet fresh update. The original brandmark was updated to give it more life. The update leant itself well to the event collateral and advertising and the characteristics and graphic elements of the brandmark were carried through all collateral created for the event. The unique approach to visualising the various animals represented by the event, was achieved with the use of the bright primary colours of the brand and by developing 3D animals resembling paper crafts. Shown here are the concept visuals which, in terms of 3D renders, differ slightly from the final execution.

When Manama was declared the Capital of Gulf Tourism 2016 by the Ministers of Tourism of GCC member states, i was tasked with the development of an identity, colatterals and a generic advertising campaign to promote Manama and Bahrain. A full brand suite and the standard marketing collateral deliverables as well as a beautiful short advertorial style showreel, highlighting the features of Bahrain was conceptualised, art directed and rolled out across multiple channels, publications, apps and events in Bahrain.

As part of the “Manama Gulf Capital of Tourism” calendar of events, Bahrain Tourism and Exhibitions Authority hosted “Bahrain Light Festival” for the first time in Bahrain, a highly visible brand and marketing collaterals for this unique event that showcased a global pool of light artistsand installations, was developed.

Bahrain has a Government Forum once a year to discuss development targets and possibilities. It brings together all the top and mid-level management for all provinces and service delivery departments in Bahrain. I developed a brand for them that depicts this 'coming together' of all these departments and emphasizes the discussion ascpect by bringing ogether the humans in their respective roles.

Precision in the Details - was the overarching concept in this annual report for Ithmaar Bank. The idea was carried throughout the annual report with a friendly and corporate grid along with photo-manipulated images that highlighting key messages.

In this concept developed for the Bahrain International Airshow, 2014, The energy, speed, excitement and experienced during the Bahrain International Airshow was developed by visualising aircraft in powerful, high-speed, energetic and acrobatic situations using a striking and edgy graphic style.

To commemorate and celebrate art and culture Bahrain hosted the annual Spring of Culture event which showcased performing artists from all over the world. A creative route based on the concept of 'Revealing Bahrain' was developed and rolled into event advertising, a mobile website, a regular responsive website and all other event and marketing collaterals.

We were approached by the owners of TiLife to develop their identity and create a wholistic brand. It was determined that the binding factor of all sport is camaraderie which translated into the almost tribal icon that was developed. The icon represents the three disciplines of any triathlon - Swim, Bike, Run - which in turn translated into the slogan.

This approach was utilised throughout the development of the brand and advertising by using dynamic and energetic colours, hard-working and resillient interior spaces and visually powerful advertising.

The ASRY Annual & Financial Reviews were developed by utilising their large photo library in the design elements to highlight their rich history, and a fresh photoshoot to visualise their current service offerings.

When discussing the concept and campaign with the Bahrain Cancer Society, it was felt that the responsibility to oneself and ones loved ones to needed to be highlighted when it came to the early detection of cancer.

This was successfully achieved by using emotional and family orientated imagery that touched on the relationships between various genres and generations within a family.

The slogan - Choose Life, Get Screened - was used for its clear and direct messaging. The soft and friendly (almost medical) imagery contrasted nicely with the direct slogan to create a harmonious balance in what is a very serious subject.

As part of the KFH Group, i was tasked to develop a new elegant, dynamic and vibrant identity for Durrat Marina. The identity was developed with a glamorous and exclusive Dolce Vita feel in mind which in turn led to the icon based on a speeding classic Reeva speedboat gliding through the water kicking up a wake.

The brand roll-out included a range of deliverables, stationeries and consumer literatures.

In this photoshoot and company profile, i explored Bahrain Plumbing's services and offerings by focussing on their products and the people that make things happen. With photography that explored shapes and forms within their natural environments and skills and processes highlighted by the workers, an otherwise industrial topic was beautified and modernised.

Gulf Biotech is a pharmaceutical company that create unique medicines for some of the worlds most unlikely illnesses. They pride themself in their absolute scientific approach and procedures.

For this reason i created an icon based on chemical molecules using a grid to represent the re-organisation of these molecules into the required format to achieve its goals.

I was approached by leading Bahrain Jewellers, Devji Aurum to do a photoshoot for their upcoming Japanese Jewellery Expo leaflet. They required a few lightly Arabic inspired mood shots along with some high key jewellery product shots.

To emphasize the dynamic nature of indoor skydiving bold colours and forms we utilised to create a dynamic representation of a skydiver. The name - Gravity - was also created keeping in mind the nature of the sport.

Success in the Details. Being a subsidiary of Ithmaar Bank a brand link was built between the two companies in this annual report by utilising the same brand styling and grid, but modifying the colour schemes and visuals to be more specific to Solidarity.

During the conceptualisation of the Alba annual report the focus was placed on the one thing that makes it work - It's people. Hence the cover line - Our People, Our Success. The concept was beautifully conceptually illustrated showing the people as individuals within their roles at Alba and how they help and affect their co-workers as a team.

I developed a fun and dynamic 2016 Ramadan campaign for KFH Automall. The creative communicates the chance of winning a trip to a dream vacation (when buying a car) by showing a well travelled souped-up suitcase with all the destinations it could travel to stuck on its lid. The suitcase itself has car-like features that symbolises the vehicle aspect of the promotion.

Photography

Sponsored and promoted by the Riffa Golf Club and community, Albasta Market is a local market that offers small to medium enterprises to market, sell and showcase their products at a grassroots level and directly to the public. The focus of the quarterly event is mainly to promote local crafts, produce and cuisine. I opted to develop an retail and craft-based identity that reflected on a Bahraini craft.

To celebrate the collaborative and community based spirit of the event i chose to reflect the art of palm leaf weaving within the icon and modern and bright natural colours throughout the brand. I also opted for the use of recycled, natural and bio-degradable materials to be used in the marketing material and collaterals and wherever possible.